126 Representative Documents: Course Material
MICHIGAN STATE UNIVERSITY LIBRARIES
BUS 170 - Intro to Business Model Creation
2
SQUARE: Reader and Stand
1. VALUE PROPOSITION
•  What value do you deliver to the customer?
•  Which one of the customer’s problems are
you solving?
•  What bundles of products/services do you
offer to each customer segment?
•  Which customer needs are you satisfying?
2. CUSTOMER SEGMENTS
For whom are we creating value? Who are
our most important customers?
•  Mass Market
•  Niche Market
•  Segmented
•  Diversified
•  Multi-sided Platform
3. CHANNELS
Through which channels do our
customer segments want to be
reached?
4. RELATIONSHIPS
How will we get, keep and grow
customers?
5. KEY ACTIVITIES
What key activities do our value
propositions require?
6. KEY RESOURCES
What key resources do our value
propositions require?
7. KEY PARTNERSHIPS
Who are our key partners?
8. REVENUE STREAMS
What is the revenue model? What
are pricing tactics? For what value
are our customers willing to pay?
9. COST STRUCTURES
What are the most important costs
in our business model?
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