125 SPEC Kit 355: Campus-wide Entrepreneurship
MICHIGAN STATE UNIVERSITY LIBRARIES
BUS 170 - Intro to Business Model Creation
1
BUS 170: Intro to Business Model
Creation
Laura Leavitt ~ Guest Speaker: September 16, 2016
Business Model Canvas
http://businessmodelgeneration.com
Nine Building blocks:
•  Customer Segments
•  Value Propositions
•  Channels
•  Customer Relationships
•  Revenue Streams
•  Key Resources
•  Key Activities
•  Key Partnerships
•  Cost Structure
CASE STUDY #1
Square is a provider of payments technologies for retail
businesses. The company's devices include the Square Reader
and Square Stand and its software includes Square Register,
Market, Cash and Order (replacing Wallet).
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